Atlanta rapper 21 Savage is popular for his hit song “Bank Account”. But as he explains in this campaign, he catapulted to superstardom with a very limited understanding of money management. So he created this online program for youth to understand finances better. He says, “As I have gotten smarter about financial management, I realize how empowering it is to control your money rather than be controlled by it. I want to help kids with a background similar to mine to get smart about their money."